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ASSESSING
THE EFFECTIVENESS OF SOCIAL MEDIA ENTREPRENEURSHIP IN OUR CONTEMPORARY BUSINESS
SOCIETY
CHAPTER ONE:
1.1 Background To The Study
The concept
“social media” is used to define group interactive communication”. The “group”
in this definition represents “social” content of the definition. According
Suomen Toivo–Think Tank (2012), social media constitute a kind of current
information network and information technology in which interactive
communication emanates in which the user produces the content of information
and proceeded by the establishment and maintenance of interpersonal
relationships. A social media services include content sharing, web
communities, or an Internet forum (Sanastokeskus, 2010). According to Kaplan
and Heinlein (2010), social media facilitates the generation and exchange of
information of its content. Therefore the users are active in the formation and
exchange of information rather than being passive (Sweeter and Laricsy,
2008). The various types of social media
include Facebook, Twitter, YouTube, Google+, MySpace, Skype, Instagram,
Flipagram, what Sapp, 2go, and BBM.
According to Suomen Toivo- Think Tank (2012),
the advantages of social media consist of openness, collaboration, social
networking and social interaction, participation. The research therefore seek
to conduct an appraisal of “Assessing the effectiveness of social media entrepreneurship
in our contemporary business society"
1.2 Statement of the Problem
The social
provides a social platform for interactive communication and information
exchanges and has exacted great influences among social groups and the society
at large. Considering the huge traffic of people on the platform it has become
an easy means to disseminate information to the public. However it is pertinent
to note that the adverse effect of the social media is greatly destructive
especially on the image and brand of product or service or on a firm,
individual or group of individual. This because information on the social media
is unregulated and could sometime be biased and presumptuous. Also the number
of bloggers is uncontrolled and unregulated thereby posing great danger for the
dissemination of wrong informations.The problem confronting the research is to
proffer an appraisal of "Assessing the effectiveness of social media
entrepreneurship in our contemporary business society"
1.3 Objectives of the Study
To determine
the effectiveness of social media entrepreneurship in our contemporary business
society"
“Social
media” is used to define group interactive communication”. The “group” in this
definition represents “social” content of the definition. According Suomen
Toivo–Think Tank (2012), social media constitute a kind of current information
network and information technology in which interactive communication emanates
in which the user produces the content of information and proceeded by the
establishment and maintenance of interpersonal relationships. A social media
services include content sharing, web communities, or an Internet forum
(Sanastokeskus, 2010). According to Kaplan and Heinlein (2010), social media
facilitates the generation and exchange of information of its content.
Therefore the users are active in the formation and exchange of information
rather than being passive (Sweeter and Laricsy, 2008).
The various
types of social media include Facebook, Twitter, YouTube, Google+, MySpace,
Skype, Instagram, Flipagram, what Sapp, 2go, and BBM. According to Suomen
Toivo- Think Tank (2012), the advantages of social media consist of openness,
collaboration, social networking and social interaction, participation.
1.4 Research Questions
What is social
media entrepreneurship?
What is the
effect of social media in contemporary society?
1.5 Significance of the Study
The research
seek to "Assess the effectiveness of social media entrepreneurship in our
contemporary business society"
A social
media services include content sharing, web communities, or an Internet forum
(Sanastokeskus, 2010). According to Kaplan and Heinlein (2010), social media
facilitates the generation and exchange of information of its content.
Therefore the users are active in the formation and exchange of information
rather than being passive (Sweeter and Laricsy, 2008).
The various
types of social media include Facebook, Twitter, YouTube, Google+, MySpace,
Skype, Instagram, Flipagram, what Sapp, 2go, and BBM.
According to Suomen Toivo- Think Tank (2012),
the advantages of social media consist of openness, collaboration, social
networking and social
1.6 Research Hypothesis
Ho "The
effectiveness of social media entrepreneurship in our contemporary business
society is Low
Hi “The
effectiveness of social media entrepreneurship in our contemporary business
society is high
1.7 Scope of the Study
The study
focuses on assessing the effectiveness of social media entrepreneurship in our
contemporary business society
1.8 Limitations of the Study
Geographical
constraint and logistics were encountered in the conduct of the research.
1.9 Definition of Terms
SOCIAL MEDIA
DEFINED
The concept
“social media” is used to define group interactive communication”. The “group”
in this definition represents “social” content of the definition. According
Suomen Toivo–Think Tank (2012), social media constitute a kind of current
information network and information technology in which interactive
communication emanates in which the user produces the content of information
and proceeded by the establishment and maintenance of interpersonal
relationships.
References
Afrobarometer
(2015). “Nigerian Heads for Closest Election on Record, survey
shows”.www.afrobarometer.org/files/documents/press_release/ng_r6_Pr_elections.pdf.
Lagos: Afrobarometer. Retrieved by Wikipedia
.
Buildup
Nigeria Poll (2015) “2015 Presidential Elections”.
buildupnigeria.com/2014/10/16/buildup-nigeria-poll-2015-presidential-elections/.
Buildupnigeria.com. 16 October, 2014. Retrieved by Wikipedia.
Collin, P.,
Rahilly, K., Richardson, I., and Third, A. (2011) The Benefits of Social Networking
Services: A Literature Review. Melbourne: Cooperative Research Centre for Young
People, Technology, and Wellbeing.
INEC (2015).
“2015 Presidential Election March 28, 2015: Summary of Results”. Abuja: INEC.
Nigeria FM
(2015) “NFR Poll: Buhari Open Wide Margin Lead against Jonathan, the Osibanjo
Factor‟‟
www.nigerianff.com/nfr-pol-buhari-opens-wide-margin-lead-against-jonathan-the-osibanjo-factor-vote-now-nigerians-overseas-not-eligible-days/.
Retrieved by Wikipedia.
Nigeria Eye
(2015) “Nigerian eye Opinion Poll. Who Will Win the February 14 Presidential
Elections?”www.nigerianeye.com/2015/01/nigeriaeye-opinion-poll-who-will-win.html.nigeriaeye
20 January, 2015. Retrieved by Wikipedia.
Policy and
Legal Advocacy Centre (2012) Social Media and the 2011 Elections in Nigeria.
PLAC.
Sahara
Reporters (2015) “Nigerian Election Poll”.
epoll.me/vote/AcRosLPAohI/Schara-reporter/if-the-2015-nigerian-presidential-election-were-held-today-with-president-jonathan-as-the-pdp-candidate-and-muhammadu-buhari-as-the-apc-candidate-who-do-you-think-would-win-why.
Epoll.me. Retrieved by Wikipedia.
Suomen
Toivo- Think Tank (2012). Social Media- The New Power of Political Influence.
Helsinki: Centre for European Studies.
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