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PhD THESIS TOPICS AND MATERIALS IN MARKETING

PhD THESIS TOPICS AND MATERIALS IN MARKETING

 

 

 

 

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PhD THESIS TOPICS AND MATERIALS IN MARKETING

 

 

        What factors can influence the marketing strategy success?

        Manipulation tactics and consumer behavior: creating a desire to purchase.

        Negative effect of advertising on teenagers.

        The impact of branding on customer behavior: comparative analysis of Apple and Samsung.

        What marketing strategies should be used for hotel business to attract new clients?

        The importance of psychographics methods in marketing schemes.

        Life style and marketing.

        Effective Internet marketing activities: what should we expect in the future?

        Social media as an effective tool to promote business.

        Does irritating and silly advertising reach customers more effectively than an ordinary one?

        The usage of successful brands advertising methods in political campaigns.

        Can food product labels influence customer behavior?

        Impulsive buying: social and psychological aspects.

        What factors can affect the success of a new brand?

        The impact of advertising on acquisition of bad habits by teenagers.

        Branding and customer satisfaction.

        Consumer attitude towards functional food.

        Differences in male and female consumer making decision process.

        How can celebrities influence consumer buying decision?

        What are the most beneficial ways to build customer loyalty?

        How do demands change upon generations?

        Can effectiveness of advertising depend on a social network?

        Can language influence product identity?

        Why is it important to know the national culture when promoting the product?

        Does gender influence customer buying decision?

        The effect of globalization and customer behavior.

        How do marketing methods differ across the cultures?

        What are the major strategies to attract potential clients?

        Should leading brands have products of the highest quality?

 

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