AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE)
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AN ASSESSMENT
OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING
COMPANY ONITSHA
L.G.A
ANAMBRA STATE)
TABLE OF
CONTENT
Title
page i
Approval
ii
Dedication iii
Acknowledgments iv
Tale
of content v
Abstract viii
CHAPTER ONE
1.1 Background of the study 1
1.2 Statement of problem 7
1.3
Purpose of the study 8
1.4
Significant of study 9
1.5 Research Questions 11
1.6
Scope of the study 12
1.7
Definition of terms 13
CHAPTER TWO
LITERATURE
2.1
A brief introduction 15
2.2
Improvement of technology 17
2.3
Review of current literature 19
2.4
Provision of job opportunities 24
2.5
Improvement on
infrastructural Development 24
2.6
High transportation costs 27
2.7
The remedies to the problems 39
2.8
Evolving consumers preference and
taste 40
2.9
Factors affecting the consumer 43
CHAPTER THREE
RESEARCH METHODOLOGY
3.1
Design of the study 50
3.2
Area of the study 51
3.3
Population of the study 51
3.4
Sample of the study 52
3.5
Instrument for data collection 52
3.6
Distribution and reveal of instrument 54
3.7
Method of data analysis 55
CHAPTER FOUR
4.0 Data
Presentation and Analysis 56
4.1 Discussion
of finding 68
CHAPTER FIVE
Summary,
conclusion and recommendation
5.1 Summary
of Finding 71
5.2 Conclusion 73
5.3 Recommendations 74
5.4 Limitations
of the study 76
5.5 Suggestions
further research 77
Reference 78
Appendix A 79
Questionnaire 80
ABSTRACT
Distribution
of soft drinks in Nigeria
simply implies the system through which the soft drinks are brought to the
prospect final consumer within the Nigeria economy. To carefully
examine the attitude, feelings and reactions of consumers towards the physical
distribution of soft drinks. And to examine the actual channels of physical
distribution of soft drinks. This research work will be highly beneficial and
appreciated in many ways or areas of educational and human developments, it
would be beneficial to traders of soft drinks consumers and merchants who have
one intensions of consuming soft drinks and industries, especially coca-cola, Onitsha. The physical
distribution of soft drinks in Nigeria
have improved the technical equipment and its usage, it encourages the economic
growth of the Nigeria
economy. The management of these soft drinks industries should constantly
organized workshops, seminars and conferences for on public relationship and
normal consumers approach.
CHAPTER ONE
INTRODUCTION
1.1
BACKGROUND OF THE STUDY
Distribution of soft drinks in Nigeria simply
suplies the system through which the soft drinks are brought to the prospect
final consumers within the Nigeria
economy. Soft drinks are produced by the soft drinks industries within and
outside the country and carefully distributed to the final consumers in order
to complete the production processes. In the physical distributed to the final
consumers in order to complete the production process. In the physical
distribution of these soft drinks, basically, two various classified channels
can be pinpoint or drawn, normal 3 – ways distribution channels (ie
Manufacturers, Wholesales, Retailers - Consumers) and 2 – ways distribution
channel (i.e. Manufacturers, Wholesales/Retailers – Consumer).
In the former, manufacturers of soft drinks carry
their products in bulks of different brands to the deport owners (ie the
wholesalers) and they in turn carry to the were shops or restaurants owners (ie
the retailers) and these people sell directly to the final consumers in smaller
quantities. While, in one latter, the manufacturers of the soft drinks, big
hotels and restaurants where the final consumers buy or to the depots, where
the final consumers can equally buy for big occasions.
There are many different soft drinks industries
all over the world. Some concentrate on one brand of drink, while some operate
on assorted brands in order to meet their customer/consumer targeted
objectives.
Though, there are (3) principally recognized
companies in the soft drinks production and distributions – (a) coca-cola
company (b) Pepsi company and (c) Cadbury Schweppes.
Cadbury Schweppes recently emerged in 1995, when
the acquires the Dr. Peper and 7up brands and began to competes with coca-cola
and Pepsi.
Coca-cola Handling, Bottling Company produces,
sells and distributes a broad range of beverage to meet the constantly changing
tastes and needs of its consumers across 26 countries worldwide. Its products
include;
a)
Carbonated
soft drinks – coca, fanta and sprite
b)
Sugar – Free
carbonated soft drinks – sprite zero, coca-cola light etc.
c)
Juices,
nectars and juices drinks – Cappy, 5-live, Amita, Friuce etc.
d)
Ready – to –
drink teas and coffees – Nestea and Nescafe. And any other numerous involve to
mentioned.
These
soft drinks productions involves mixing a number of ingredients including,
water, sugar/ sweeteners, colouring agents, and carbon dioxide. Soft drinks are
sold at formtains and some are equally sold as packaged in industry that 75% of
all soft drinks sold in the U.S were in 4c packaged formed. There are certain
substitute products of beverages in the market today worldwide such as; cold
coffees, caffeinated and flavored water, carbonated flavored milk, fruit and
vegetable juice blends, caffeinated orange juice etc. These soft drinks industries most seek
official approval by the government regulative organs (National Agency for
Food, Drug and Administrative Control, NAFDAC in Nigeria, Food and Drug
Administration U.S.) before any of this products can be duly produced for
consumption. Their inputs, raw materials must be tested and approved before
their procession.
People’s
preference and tastes for soft drinks continuously evolving and coca-cola
company equally strives to offer an increasingly wide choice of beverages that
meet those changing needs. growing categories to becomes a more diverse alcohol
– free beverage company is a strategic priority for coca-cola company and in
2004, it produced and distributed more than 360 different beverage flavours and
products, excluding packaging variation. In 2004, it distributed over 8,000
million liters of non-alcoholic brands, an increase of 40% over the previves
year. (Annual Report, 2004) carbonated soft drinks still accounted for the
largest proportion (77%) of sales volume in 2004.
However,
water, juice and other non-carbonated beverages represented 23% of distribution
up from 10% in 2001 and 19% in 2003.
In
the physical distribution of coca-cola soft drink. In Onitsha, it has been adequately progressives.
Many are have been receiving normal and constant supplied Odoakpu, Nkpor,
Fegge, Awada, Omagbas etc.
Though,
poor roads had been a hindrance to a certain degree in the efficient
distributions of these soft drinks in Onisha metropolitans.
1.2
STATEMENT OF THE PROBLEMS
This project work is mainly designed to access the
physical distribution of soft drinks in the Nigerian economy special focus on
“coca-cola company, Onitsha South Local Government Area of Anambra State.
From numerous conducted research and it’s
empirical view, many factors actually hindered the effective and efficient
physical distribution of soft drinks. The below spelt out problems or factors
will be dealt with by the research on the cause of this research project.
v
Poor roads
v
High
transportation fares
v
High
regulative standards by government agencies
v
Inadequate
storing depot or warehouse.
v
Constant
involving consumers’ preference and tastes.
v
Inadequate
provision of infrastructural amenities.
v
Short and
failure in electricity supplies.
1.3
PURPOSE OF THE STUDY
The basic objectives of this research project are
enumerated below:
Ø
To access the
physical distribution of soft drinks in Nigeria and even worldwide.
Ø
To identify main
contributions of the effective and efficient physical distribution of soft
drink.
Ø
To carefully
examine the attitude, feelings and reaction of consumers towards the physical
distribution of soft drink.
Ø
To examine the
actual channels of physical distribution of soft drinks.
Ø
To identify
the barriers to effective and efficient physical distributed of soft drinks.
Ø
To examine the
factors that affect consumers preference and demand for soft drinks.
1.4
SIGNIFICANCE OF THE STUDY
This research work will be highly beneficial and
appropriated in many ways or areas of educational and human development. So the
importance are as follows: -
-
This research
work can be a reference tent to students of marketing and related courses in
tertiary institution of leaving.
-
It would be
beneficial t traders, soft drink consumers and merchants who have one
intensions of consuming soft drinks and industries, especially coca-cola, Onitsha.
-
It would gives
broad knowledge to the researcher on the physical distribution of soft dinks,
especially, coca-cola, Onitsha.
-
It would
enable the coca-cola management personnel’s to identify the factors that
influence consumers preference and choice.
-
It would
assists the researcher to proffer operational solution to the barriers and
problems of the distribution of coca-cola products and its likes.
-
It would
assist all educators in different areas of academic programmes in one way or
the other.
1.5
RESEARCH QUESTIONS
The fundamental tasks before the researcher will
be among other things, findings possible solutions to the below outlined
questions, which are:
i.
Does the
physical distribution of soft drink in Nigeria have any contribution to
the country’s economy?
ii.
What are the
consumers attitudes and feeling towards the physical distribution of soft drinks
in the country?
iii.
What are the
barriers or problems facing the physical distribution of soft drinks?
iv.
Do some
factors affects the consumers preference and tastes for soft drink?
1.6
SCOPE OF THE STUDY
The scope of this study covers coca-cola in Onitsha south local
government area Onitsha,
Anambra state with out any reference to other companies.
This is because the researchers want to know the
Impacts of the Physical Distribution in the Marketing of soft Drinks in Onitsha
South Local Government Area, Anambra
State. Again, the study
was carried within the premises because the results of the research study
carried by the plant are only known to them since affairs like this are held
secret by each company for survival in the market and to compete among fellow
competitors.
1.7
DEFINITION OF TERMS
DISTRIBUTION: This is the way of carrying the soft
drinks from the place of production to the final consumers.
SOFT DRINKS: These are non-alcoholic drinks produced
by multinational soft drinks industries within and outside Nigeria eg,
coca-cola, Pep Cadbury, etc.
MIDDLEMEN: The persons or trader in between the
manufacturers and the consumers.
WHOLESALER: The trader tat huge different beverage in
bulk.
FINAL CONSUMER: The person that complete the production
process. The person that end the production processes.
NAFDAC: National Agency for Food, Drugs
and administrative control.
INPUT: The raw-material use in
production of the soft drink
MERCHANTS: These are people the deals in the
buying and selling drink.
PRFERENCE: The process of making choice by the
consumers on their tasts.
FDA: Food and Drug
Administration
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