PROJECT TOPICS IN MARKETING

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MARKETING PROJECT TOPICS

1. THE ROLE OF ADVERTISING ON THE MARKETING OF A NEW PRODUCT IN ENUGU STATE.

(A CASE STUDY OF MTN 0806)

2. IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY

(A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)

3. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA

 (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU)

4. MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS

(A CASE STUDY OF MAC – DAVOS HOTEL ENUGU)

5. IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY

(A CASE STUDY OF ALL STATED TRUST ABNK ENUGU)

6. THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES

(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT)

7. THE EFECT OF COST CONTROL IN NIGERIA BREWERIES

(A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS)

8. MARKETING OF COMMUNICATION SERVICES

 (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)

9. THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SATCHET WATER IN ENUGU METROPOLIS (A CASE STUDY OF EJ COLLINCE COMPANY)

10. THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY

 (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)

11. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES.

(A CASE STUDY OF SELECTED LAUNDRY AND DRY CLEANING FIRMS IN ENUGU METROPOLIS)

12. THE EFFECT OF PRIVATIZATION AND COMMERCILIZATION OF GOVERNMENT OWNED INDUSTRIES

13. REVIEW OF MONETARY AND FISCAL POLICIES IN THE NIGERIA ECONOMY

14. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGFIES IN MARKETING OF CAPITAL GOODS CASE STUDY OF ANAMCO LTD ENUGU

15. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES.

(A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE).

16. PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY).

17. MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA.

(A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU).

18. THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS IN ENUGU URBAN

19. CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA

(A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU)

20. THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS IN ENUGU METROPOLIS (A CASE STUDY OF IMT ENUGU)

21. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS (A CASE STUDY OF BIANCA COSMETICS ENUGU)

22. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU)

23. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE.

(A CASE STUDY OF EMILY MILLIONAIRE ENUGU)

24. CONSTRUCTION OF TURBINE MIXER CHEMICAL ENGINEERING

25. THE EFFECTS OF MEDIA PROGRAMME ON RURAL DEVELOPMENT (A CASE STUDY OF ESBS, NU OHA PROGRAMME MASS COMMUNICTAION

26. THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM. SERVICE IN ENUGU METROPOLIS

 (A CASE STUDY OF MINT PLC)

27. A CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF MADE IN NIGERIA GOODS

(A CASE STUDY OF NIGERIAN EXPORT PROMOTION COUNCIL)

28. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS

( A CASE STUDY OF ZODIAC HOTEL LTD)

29. CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE IN ENUGU METROPOLIS

30. THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU METROPOLIS

(A CASE STUDY OF JUMATEX SUITCASE ENUGU)

31. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY

(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU)

32. ND PRICING OF AGRICULTURAL PRODUCTS

(A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS)

33. THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA

 (A CASE STUDY OF ENUGU ZONAL OFFICE)

34. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY

(A CASE STUDY OF EMENITE COMPANY ENUGU)

35. DISTRIBUTION CHANNEL/STRATEGIES FOR BREAD IN ENUGU STATE

36. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EMENITY NIGERIA PLC)

37. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU METROPOLIS

(A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU).

38. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE

(A CASE STUDY OF SELECTED TEXTBOOK PUBLISHING COMPANIES IN OWERRI)

39. THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE:

(A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA)

40. THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO- ALLIED INDUSTRIES IN NIGERIA. (A CASE STUDY OF OLYMPIC MAIZE MILLING AGRO ALLIED INDUSTRIES LIMITED AWKA)

41. PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT PARASTATALS (CASE STUDY OF NIGERIAN RAILWAY) MASS COMMUNICATION

42. MASS MEDIA AND COVERAGE OF HEALTH AWARENESS SYSTEM IN NIGERIA (A CASE STUDY OF NTA ENUGU AND HEALTH CARE MAGAZINE) MASS COMMUNICATION

43. EFFECT OF MILITARY DITATORSHIP ON THE NIGERIA MASS MEDIA MASS COMMUNICATION

44. THE ROLE OF ELECTRONIC MEDIA IN THE CRUSADE AGAINST RELIGIOUS INTOLERANCE IN NIGERIA

(A CASE STUDY OF RESIDENCE IF AWKA ANAMBRA STATE) MASS COMMUNICATION)

45. SALES PROMOTION AS A PANACEA FOR IMPROVED SALES THE NIGERIA BOTLLING COMPANY EXPERIENCE (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC 9TH MILE CORNER)

46. TELEVISION AS A POSTIVE CONTRIBUTOR TO THE SOCIALIZATION OF CHILDREN MASS COMMUNICATION

47. MORAL PROBITY AND YOUTH DEVELOPMENT IN NIGERIA.AN EVALUATION OF THE ROLE OF THE ELECTRONIC MEDIA MASS COM

48. THE EFFECTS OF PORNOGRAPHIC FILMS ON NIGERIA YOUTHS .

49. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS

(A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA)

50. PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES

(A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU)

51. A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS

52. PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES

(A CASE STUDY OF NIGERIA BREWERY PLC)

53. AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU METROPOLIS

54. CUSTOMER ORIENTATION IN BANKING INDUSTRY

(A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU)

55. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES

(A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU).

56. IMPROVING CUSTOMER SERVICES LEVELS IN SERVICES INDUSTRIES, THROUGH THE APPLICATION OF THE MARKETING CONCEPT (A CASE STUDY OF IBETO PHOTOGRAPHIC COLOUR LABORATORY ENUGU)

57. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT

(A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE)

58. THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS

(A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE)

59. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE

(A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC)

60. IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ALL STATES TRUST BANK PLC)

61. THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS

(A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE)

62. PUBLIC RELATION ACTIVITIES IN TERTAIRY INSTITUTIONS IN ENUGU STATE

(A CAST STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU STATE (ESUT)

63. THE EFFECTS OF WORLD INFORMATION FLOW IMBALANCE ON THIRD WORLD COUNTRIES

(A CASE STUDY OF NIGERIA)

64. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

65. THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU)

66. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE

67. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET.

(A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIE)

68. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS.

(A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)

69. EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS

(A CASE STUDY OF EXECUTIVE AIRLINE SERVICES)

70. THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS IN ANAMBRA STATE (A CASE STUDY OF ONITSHA METROPOLIS)

71. EFFECTIVE SOLID WASTE MANAGEMENT AS A BOOSTER TO NIGERIA ECONOMY

72. MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN

73. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES

(A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR)

74. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS

(A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU

75. AN EVALUATION OF THE LEADERSHIP STYLE AND ITS EFFECT ON THE EMPLOYEES ATTITUDE

(A CASE STUDY OF NIKE RESORT HOTEL, ENUGU)

76. CONSUMER PREFERENCE ON TOOTHPASTE BRANDS IN ENUGU METROPOLIS

77. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)

78. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN PRODUCTS

(A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE).

79. THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY

(A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS)

80. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

(A CASE STUDY OF NNPC NIGERIA)

81. THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE FAST FOOD INDUSTRY

(A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS)

82. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS

(A CASE STUDY OF ANAMBRA MOTOR MANUFACTURING COMPANY ANAMMCO)

83. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN UMUAHIA METROPOLIS).

84. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN UMUAHIA METROPOLIS).

85. APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES

(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)

86. THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN ENUGU METROPOLIS

87. THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA

(A CASE STUDY OF MAGNUM TRUST BANK PLC)

88. ND STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

(A CASE STUDY OF FANTA LEMON OF COCA-COLA COMPANY IN ENUGU METROPOLIS)

89. PACKAGING AS A PROMO TOOL IN THE MARKETING OF BEAUTY CARE PRODUCTS.

(A CASE STUDY OF PETALS ENUGU)

90. THE ECONOMIC EFFECT OF UNEMPLOYMENT ON THE NIGERIA ECONOMY

(A CASE STUDY OF NDOKWA WEST L.G.A IN DELTA STATE).

91. MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS)

92. THE IMPACTS OF ADVERTISING ON THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF MAC-DAVOS HOTEL)

93. THE IMPACT OF EFFECTIVE MANAGEMENT OF RESOURCES IN SOLVING UNEMPLOYMENT PROBLEM IN NIGERIA (A CASE STUDY OF OJI-RIVER LOCAL GOVERNMENT ENUGU)

94. MANAGEMENT OF SMALL SCALE INDUSTRIES IN ENUGU STATE PROBLEMS AND PROSPECTS

(A CASE STUDY OF ENUGU SOUTH LOCAL GOVERNMENT AREA)

95. THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDUSTRY (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)

96. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU

97. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT).

98. SALES PROMOTION IS IMPORTANT TO NIGERIAN ECONOMY.( A CASE STUDY OF COCA-COLA PLC.)

99. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE

100. THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE STUDY OF NBL)

101. MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY

(A CASE STUDY OF EMENIT NIGERIA PLC.)

102. THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS

 (A CASE STUDY OF ROYAL ARK HOTEL LIMITED)

103. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS

(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

104. IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY

(A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)

105. THE IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND PASTRIES

IN A FAST FOOD INDUSTRY (A CASE STUDY OF CHRIS PASTRIES ENUGU)

106. AGRICULTURAL MARKETING IN ENUGU STATE: PROBLEMS & PROSPECTS (A CASE STUDY OF MINISTRY OF AGRICULTURE ENUGU STATE)

107. LOCATIONAL FACTORS THAT INFLUENCE BANKS IN THE MARKETING OF THEIR FINANCIAL SERVICES, WITH PARTICULAR REFERENCE TO LAGOS AND ABA MARKETS.

108. THE IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND PASTRIES

IN A FAST FOOD INDUSTRY (A CASE STUDY OF CHRIS PASTRIES ENUGU)

109. THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES

(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY) (ESUT)

110. THE EFECT OF COST CONTROL IN NIGERIA BREWERIES

(A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS)

      

111. MARKETING OF COMMUNICATION SERVICES

(A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)

 112. THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY

(A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)

113. THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA

(A CASE STUDY OF IGBO-ETITI LOCAL GOVERNMENT AREA OF ENUGU STATE)

114.PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU

(A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY).

115. THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

116. THE APPLICATION OF PUBLIC RELATIONS STRATEGY IN BANKING SECTOR

(A CASE STUDY OF UBA BANK PLC)

117. CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA

(A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU)

118. PROMOTIONAL STRATEGY IN A SERVICE INDUSTRY (A CASE STUDY OF AFRIBANK PLC ENUGU)

119. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS (A CASE STUDY OF BOURNVITA OF CADBURY NIGERIA PLC)

120.THE IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF CONSUMER PRODUCT IN ENUGU METROPOLIS

121. EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS

(A CASE STUDY OF ENUGU TELEVISION (E.T.V)

122. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY

(A CASE STUDY OF EMENITE COMPANY ENUGU)

123. THE ROLE OF SALES MANAGEMENT IN ACHIEVING PROFIT OBJECTIVES OF FIRMS IN NIGERIA

(A CASE STUDY OF EMENITE LIMITED)

124. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EMENITY NIGERIA PLC)

125. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

(A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT CAMPAIGN)

  126. MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA)

127. THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE:

(A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA)

128. AGRICULTURAL MARKETING IN ENUGU STATE: PROBLEMS & PROSPECTS

(A CASE STUDY OF MINISTRY OF AGRICULTURE ENUGU STATE)

129. AN APPRAISAL OF SALES AND DISTRIBUTION MANAGEMENT IN EIF OIL PLC

130. AN EVALUATION OF THE LEADERSHIP STYLE AND ITS EFFECT ON THE EMPLOYEES ATTITUDE

(A CASE STUDY OF NIKE RESORT HOTEL, ENUGU)

 131. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)

132. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN PRODUCTS

 (A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE)

133. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

(A CASE STUDY OF NNPC NIGERIA)

134. THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE FAST FOOD INDUSTRY

(A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS)

135. IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY:

(A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU

136. APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES

(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)

137. INFLUENCE OF STORES IMAGE ON CONSUMER PATRONAGE OF FAST FOOD OUTLETS

(A CASE STUDY OF APPETIZER COMPANY ENUGU)

138. MARKETING OF INDUSTRIAL PRODUCTS IN A COMPETITIVE MARKET ECONOMY

(A CASE STUDY OF BERGER PAINT P.C.C)

139. PACKAGING AS A PROMO TOOL IN THE MARKETING OF BEAUTY CARE PRODUCTS.

(A CASE STUDY OF PETALS ENUGU)

140. THE IMPACT OF EFFECTIVE MANAGEMENT OF RESOURCES IN SOLVING UNEMPLOYMENT PROBLEM IN NIGERIA (A CASE STUDY OF OJI-RIVER LOCAL GOVERNMENT ENUGU)

141. INCREASING CUSTOMERS PATRONAGE OF BANKING SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF UNITED BANK FOR AFRICA UBA)

 142. PUBLIC RELATION AS AND EFFECTIVE TOOLS FOR ACHIEVING CORPORATE GOALS.

 (A CASE STUDY OF DELTA STATE RADIO CORPORATION).

143. THE MARKETING PROBLEM OF HOTEL AND CATERING ESTABLISHMENT

(A CASE STUDY OF HOTEL CORDIAL ENUGU)

144. MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES

(A CASE STUDY OF BROAD BANK NIGERIA LIMITED)

 145. THE EFFECTIVENESS OF THE MARKETING INFORMATION SYSTEM IN THE TEXTILE INDUSTRY.

(A CASE STUDY OF TEXTILE MILL ONITSHA)

 146. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR

(A CASE STUDY OF AFRICAN PETROLEUM’S PLC0

147. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE

148. THE ROLE OF SMALL –SCALE INDUSTRY IN THE ECONOMIC DEVELOPMENT OF NIGERIA

(A CASE STUDY OF UNCLE JOE BAKERY LIMITED, ENUGU).

149. THE IMPACT PROMOTION ON THE MARKETING OF A NEW SERVICES IN ENUGU METROPOLIS

(A CASE STUDY OF GLOBA –COM)

150. MANAGING THE CHANNEL SYSTEM IN PETROLEUM PRODUCT MARKETING IN ENUGU STATE

151. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS

(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

152. ADVERTISING AS A TOOL FOR INCREASING SALES IN AN ORGANIZATION

(A CASE STUDY OF JOHN HOLT VENTURES LTD)

153. THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES

(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)

154.AGRICULTURAL MARKETING IN ENUGU STATE:

PROBLEMS & PROSPECTS (A CASE STUDY OF MINISTRY OF AGRICULTURE ENUGU STATE)

155. MARKETING OF BANKING AND FINANCIAL SERVICE

(A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED)

156. MARKETING PROMOTION IN A DEPRESSED ECONOMY, PROBLEMS AND PROSPECTS

 (A CASE STUDY OF CHOKIL LABORATORIES ENUGU)

157. THE EFFECTS OF   ADVERTIMENT   ON THE SALES OF A TOBACCO PRODUCTS.

(A CASE STUDY OF ST. MORITZ CIGERATES IN ENUGU)

158. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

(A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT CAMPAIGN)

159. USING MANAGEMENT INFORMATION SYSTEM TO IMPROVE CUSTOMER SERVICES IN THE BANKING INDUSTRY (A CASE STUDY OF FIRST BANK PLC)

160. THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY

(A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)

161. THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA

(A CASE STUDY OF IGBO-ETITI LOCAL GOVERNMENT AREA OF ENUGU STATE)

162. CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN.

163. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS (A CASE STUDY OF BOURNVITA OF CADBURY NIGERIA PLC).

164. APPRAISAL OF STRATEGY IN THE MARKETING OF INDUSTRIAL PRODUCTS

(A CASE STUDY OF SUNRISE FLOUR MILL EMENE ENUGU)

 165. APPRAISAL OF STRATEGY IN THE MARKETING OF INDUSTRIAL PRODUCTS

(A CASE STUDY OF SUNRISE FLOUR MILL EMENE ENUGU)

  166. MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY A CASE STUDY OF AIICO INSURANCE COMPANY OPERATIONS IN ENUGU METROPOLIS

167. THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

168. THE IMPACT OF ADVERTISING IN MOTIVATING BRAND PREFERENCE FOR COSMETICS IN ENUGU METROPOLIS

169. THE APPLICATION OF PUBLIC RELATIONS STRATEGY IN BANKING SECTOR

(A CASE STUDY OF UBABANK PLC)

170. AN ANALYSIS OF PRODUCT MIX STRATEGIES OF BREWERIES IN NIGERIA

(A CASE STUDY OF THE NIGERIA BREWERIES PLC ENUGU )

171. CONSUMER PROTECTION IN NIGERIA (A CASE STUDY OF NAFDAC IN ENUGU STATE)

172. THE PROBLEMS OF MARKETING AGRICULTURAL PRODUCTS IN ABAKALIKI IN EBONYI STATE

(A CASE STUDY OF EZILO)

173. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS (A CASE STUDY OF BOURNVITA OF CADBURY NIGERIA PLC).

174. THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES

(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)

175. THE IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF CONSUMER PRODUCT IN ENUGU METROPOLIS

176. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY

(A CASE STUDY OF EMENITE COMPANY ENUGU)

177. THE ROLE OF SALES MANAGEMENT IN ACHIEVING PROFIT OBJECTIVES OF FIRMS IN NIGERIA

(A CASE STUDY OF EMENITE LIMITED)

178. THE IMPACT OF MARKETING INFORMATION SYSTEM ON THE MARKETING OF INSURANCE POLICIES

(A CASE STUDY OF NICON PLC ENUGU)

179. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

(A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT CAMPAIGN)

180. EFFECTIVE PRODUCT PLANNING AND DEVELOPMENT AS STRATEGIES FOR ACHIEVING INCREASED MARKET SHARE

181. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES

(A CASE STUDY OF PARK-LANE HOSPITAL ENUGU)

182. AN EVALUATION OF NEW PRODUCT DEVELOPMENT STRATEGIES IN THE BANKING INDUSTRY

(A CASE STUDY OF INTERCONTINENTAL BANK PLC ENUGU)

183 .MARKETING COURIER SERVICE IN ENUGU STATE

(A CASE STUDY OF TNT/IAS OF NIGERIA)

184. MARKETING TECHNICAL SALES PEOPLE FOR HIGHER PRODUCTIVITY

(A CASE STUDY OF EMENIT NIGERIA PLC)

185. THE ROLE OF PUBLICITY IN REGULATION THE MARKETING OF PETROLEUM PRODUCTS IN THE SOUTH EAST OF NIGERIA

(A CASE STUDY OF PIPELINE AND PRODUCTS MARKETING COMPANY PPMC, ENUGU DEPOT ENUGU)

186. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT

(A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE)

187. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

188. EFFECTIVE MARKETING STRATEGIES FOR RENTAL ORGANIZATION.

(A CASE STUDY OF SABIO RENTALS IN PORT HARCOURT METROPLOIS)

189.BUSINESS MERGER AND ACQUISITION AS GROWTH AND SURVIVAL STRATEGIES IN A DEPRESSED ECONOMY – AN IN-DEPTH STUDY OF SOME SELECTED NIGERIAN COMPANIES

190. THE ROLE OF CONSUMER PROTECTION COUNCIL IN THE PROTECTION OF CONSUMERS

RIGHTS IN NIGERIA

191. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE

192. AN APPRAISAL OF SALES AND DISTRIBUTION MANAGEMENT IN EIF OIL PLC

193. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET.

(A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIE)

194. PROBLEMS AND PROSPECTS OF CONSUMER PROTECTION AGENCIES IN NIGERIA (A CASE STUDY OF NATIONAL AGENCY OF FOOD AND DRUGS ADMINISTRATION AND CONTROL (NAFDAC) IN ENUGU STATE

195. THE EFFECT OF PERSONNEL SELLING ON THE SALES OF ISOL GERMICIDE IN ENUGU URBAN

PRODUCED AND MARKETED BY HARDIS AND DROMEDAS LTD ENUGU

196. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES

(A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR)

197. AN EVALUATION OF CUSTOMER RELATIONSHIP MARKETING IN THE MASS TRANSIT INDUSTRY IN NIGERIA (A CASE STUDY OF ABC TRANSPORT PLC, ENUGU)

198. SALES MANAGEMENT AND ACCOMPLISHMENT OF PROFIT OBJECTIVE OF FIRMS IN ENUGU, ENUGU STATE

199. THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZATION: A CASE STUDY OF ANAMMCO IN ENUGU.

  

200. MARKETING OF COSMETICS PRODUCTS IN ENUGU STATE

(A CASE STUDY OF CHOKI LABORATORIES NIG. LTD)

201. THE EFFECTS OF   ADVERTIMENT   ON THE   SALES  OF  A  TOBACCO  PRODUCTS.

(A CASE STUDY OF ST MORITZ CIGERATES  IN  ENUGU)

202. THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN ENUGU METROPOLIS

203. THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT IN ENUGU STATE

(A CASE STUDY OF ENUGU STATE TOURISM BOARD, ENUGU)

204. IMPROVING THE EFFICIENCY OF THE NIGERIAN COMMUNITY BANKS THROUGH THE APPLICATION OF THE MARKETING CONCEPT (A CASE STUDY OF NDIAFIA MICRO FINANCE BANK OGBETE ENUGU)

205. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE INDUSTRIES IN NIGERIA

(A CASE STUDY OF WILSON GROUP OF COMPANIES NSUKKA)

206. THE ROLE OF NATIONAL AGENCY FOR FOOD AND DRUG ADMINISTRATION AND CONTROL (NAFDAC) IN CONSUMER PROTECTION IN NIGERIA

(A CASE STUDY OF SOME SELECTED PURE WATER BOTTLING FIRMS IN ENUGU)

207. THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE

(A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)

208. MARKETING OF INDUSTRIAL PRODUCTS IN A COMPETITIVE MARKET ECONOMY

(A CASE STUDY OF BERGER PAINT P.C.C)

209. THE EFFECTIVENESS OF MARKETING COMMUNICATION MIX IN CREATING AWARENESS OF A BRAND

(A CASE STUDY OF UNILEVER NIGERIA PLC)

210. THE INFLUENCE OF TELEVISION ADVERTING ON CONSUMER’S DEMAND FOR SOFT DRINK.

(A CASE STUDY OF SEVEN-UP BOTTLING COMPANY IN ENUGU METROPOLIS)

211. MARKETING OF COMPUTER SERVICE (A CASE STUDY OF JOEL VENTURES, ENUGU)

212. THE EFFECT OF LABELLING ON HIS SALES OF PRONTO BEVERAGE IN ENUGU METROPOLIS.

213. MARKETING OF HOTEL SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF MODOTELS LIMITED)

214. THE MARKETING PROBLEM OF HOTEL AND CATERING ESTABLISHMENT

(A CASE STUDY OF HOTEL CORDIAL ENUGU)

215. EMPLOYEE RELATIONS PRACTICE IN THE AVIATION INDUSTRIES IN NIGERIA. (A CASE STUDY OF THE FEDERAL AIRPORTS AUTHORITY OF NIGERIA - FAAN ENUGU AIRPORT)

216. PROMOTIONAL STRATEGIES FOR THE SUPERMARKETS IN ENUGU

(A CASE STUDY OF HERITAGE SUPERMARKET)

 217. MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES

(A CASE STUDY OF BROAD BANK NIGERIA LIMITED)

218. THE EFFECTIVENESS OF HE MARKETING INFORMATION SYSTEM IN THE TEXTILE INDUSTRY.

(A CASE STUDY OF TEXTILE MILL ONITSHA)

219. THE EFFECTIVENESS OF PUBLIC RELATIONS IN THE OIL SECTOR

(A CASE STUDY OF AFRICAN PETROLEUM PLC IN ENUGU METROPOLIS)

220. PROBLEMS AND PROSPECTS OF MAREKTING ELECTRICITY SERVICES IN ENUGU STATE

(A CASE STUDY OF NEPA HEADQUARTERS ENUGU)

221. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA

(A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU)

222. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS

(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

 223. THE EFFECTIVENESS OF PUBLIC RELATIONS IN THE OIL SECTOR

(A CASE STUDY OF AFRICAN PETROLEUM PLC IN ENUGU METROPOLIS)