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MARKETING PROJECT TOPICS
1. THE ROLE OF ADVERTISING ON THE MARKETING OF A NEW PRODUCT IN ENUGU
STATE.
(A CASE STUDY OF MTN 0806)
2. IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY
(A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)
3. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA
(A CASE STUDY OF AQUA RAPHA, GOD’S
HEALING WATER IN ENUGU)
4. MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS
(A CASE STUDY OF MAC – DAVOS HOTEL ENUGU)
5. IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY
(A CASE STUDY OF ALL STATED TRUST ABNK ENUGU)
6. THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES
(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT)
7. THE EFECT OF COST CONTROL IN NIGERIA BREWERIES
(A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS)
8. MARKETING OF COMMUNICATION SERVICES
(A CASE STUDY OF NIGERIA TELEVISION
AUTHORITY CHANNEL 8 ENUGU)
9. THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SATCHET WATER IN
ENUGU METROPOLIS (A CASE STUDY OF EJ COLLINCE COMPANY)
10. THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY
INDUSTRY
(A CASE STUDY OF THE NIGERIAN
BREWERIES AMA ENUGU)
11. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES.
(A CASE STUDY OF SELECTED LAUNDRY AND DRY CLEANING FIRMS IN ENUGU
METROPOLIS)
12. THE EFFECT OF PRIVATIZATION AND COMMERCILIZATION OF GOVERNMENT OWNED
INDUSTRIES
13. REVIEW OF MONETARY AND FISCAL POLICIES IN THE NIGERIA ECONOMY
14. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGFIES IN MARKETING OF
CAPITAL GOODS CASE STUDY OF ANAMCO LTD ENUGU
15. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES.
(A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE).
16. PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU
(A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY).
17. MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACULTICAL
MANUFACTURING COMPANIES IN NIGERIA.
(A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED,
ENUGU).
18. THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF
SOFT DRINKS IN ENUGU URBAN
19. CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA
(A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU)
20. THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY
INSTITUTIONS IN ENUGU METROPOLIS (A CASE STUDY OF IMT ENUGU)
21. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF
COSMETICS (A CASE STUDY OF BIANCA COSMETICS ENUGU)
22. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF
ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU)
23. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE.
(A CASE STUDY OF EMILY MILLIONAIRE ENUGU)
24. CONSTRUCTION OF TURBINE MIXER CHEMICAL ENGINEERING
25. THE EFFECTS OF MEDIA PROGRAMME ON RURAL DEVELOPMENT (A CASE STUDY OF
ESBS, NU OHA PROGRAMME MASS COMMUNICTAION
26. THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM. SERVICE IN ENUGU
METROPOLIS
(A CASE STUDY OF MINT PLC)
27. A CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF MADE IN
NIGERIA GOODS
(A CASE STUDY OF NIGERIAN EXPORT PROMOTION COUNCIL)
28. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU
METROPOLIS
( A CASE STUDY OF ZODIAC HOTEL LTD)
29. CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE IN ENUGU
METROPOLIS
30. THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU
METROPOLIS
(A CASE STUDY OF JUMATEX SUITCASE ENUGU)
31. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU)
32. ND PRICING OF AGRICULTURAL PRODUCTS
(A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS)
33. THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION
IN NIGERIA
(A CASE STUDY OF ENUGU ZONAL OFFICE)
34. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY
(A CASE STUDY OF EMENITE COMPANY ENUGU)
35. DISTRIBUTION CHANNEL/STRATEGIES FOR BREAD IN ENUGU STATE
36. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL
PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EMENITY NIGERIA PLC)
37. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU
METROPOLIS
(A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU).
38. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY
PERFORMANCE
(A CASE STUDY OF SELECTED TEXTBOOK PUBLISHING COMPANIES IN OWERRI)
39. THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE:
(A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA)
40. THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO- ALLIED
INDUSTRIES IN NIGERIA. (A CASE STUDY OF OLYMPIC MAIZE MILLING AGRO ALLIED
INDUSTRIES LIMITED AWKA)
41. PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF
GOVERNMENT PARASTATALS (CASE STUDY OF NIGERIAN RAILWAY) MASS COMMUNICATION
42. MASS MEDIA AND COVERAGE OF HEALTH AWARENESS SYSTEM IN NIGERIA (A CASE
STUDY OF NTA ENUGU AND HEALTH CARE MAGAZINE) MASS COMMUNICATION
43. EFFECT OF MILITARY DITATORSHIP ON THE NIGERIA MASS MEDIA MASS
COMMUNICATION
44. THE ROLE OF ELECTRONIC MEDIA IN THE CRUSADE AGAINST RELIGIOUS
INTOLERANCE IN NIGERIA
(A CASE STUDY OF RESIDENCE IF AWKA ANAMBRA STATE) MASS COMMUNICATION)
45. SALES PROMOTION AS A PANACEA FOR IMPROVED SALES THE NIGERIA BOTLLING
COMPANY EXPERIENCE (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC 9TH MILE
CORNER)
46. TELEVISION AS A POSTIVE CONTRIBUTOR TO THE SOCIALIZATION OF CHILDREN
MASS COMMUNICATION
47. MORAL PROBITY AND YOUTH DEVELOPMENT IN NIGERIA.AN EVALUATION OF THE
ROLE OF THE ELECTRONIC MEDIA MASS COM
48. THE EFFECTS OF PORNOGRAPHIC FILMS ON NIGERIA YOUTHS .
49. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS
(A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA)
50. PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES
(A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU)
51. A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL
STRATEGIES IN THE EXPORT OF NIGERIA GOODS
52. PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES
(A CASE STUDY OF NIGERIA BREWERY PLC)
53. AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN
ENUGU METROPOLIS
54. CUSTOMER ORIENTATION IN BANKING INDUSTRY
(A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU)
55. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL
COMPANIES
(A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU).
56. IMPROVING CUSTOMER SERVICES LEVELS IN SERVICES INDUSTRIES, THROUGH THE
APPLICATION OF THE MARKETING CONCEPT (A CASE STUDY OF IBETO PHOTOGRAPHIC COLOUR
LABORATORY ENUGU)
57. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT
(A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE)
58. THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS
(A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE)
59. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU
STATE
(A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC)
60. IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING
SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ALL STATES TRUST BANK PLC)
61. THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS
(A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE)
62. PUBLIC RELATION ACTIVITIES IN TERTAIRY INSTITUTIONS IN ENUGU STATE
(A CAST STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU
STATE (ESUT)
63. THE EFFECTS OF WORLD INFORMATION FLOW IMBALANCE ON THIRD WORLD
COUNTRIES
(A CASE STUDY OF NIGERIA)
64. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE
65. THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU)
66. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU
STATE
67. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE
MARKET.
(A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIE)
68. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL
PRODUCTS.
(A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)
69. EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU
METROPOLIS
(A CASE STUDY OF EXECUTIVE AIRLINE SERVICES)
70. THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF
FASHION PRODUCTS IN ANAMBRA STATE (A CASE STUDY OF ONITSHA METROPOLIS)
71. EFFECTIVE SOLID WASTE MANAGEMENT AS A BOOSTER TO NIGERIA ECONOMY
72. MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN
73. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES
(A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR)
74. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU
METROPOLIS
(A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU
75. AN EVALUATION OF THE LEADERSHIP STYLE AND ITS EFFECT ON THE EMPLOYEES
ATTITUDE
(A CASE STUDY OF NIKE RESORT HOTEL, ENUGU)
76. CONSUMER PREFERENCE ON TOOTHPASTE BRANDS IN ENUGU METROPOLIS
77. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT
DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL
MALTA)
78. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN PRODUCTS
(A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE).
79. THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY
(A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED
FINANCIAL INSTITUTIONS)
80. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA
(A CASE STUDY OF NNPC NIGERIA)
81. THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE FAST FOOD
INDUSTRY
(A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS)
82. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS
(A CASE STUDY OF ANAMBRA MOTOR MANUFACTURING COMPANY ANAMMCO)
83. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET
(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN UMUAHIA METROPOLIS).
84. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET
(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN UMUAHIA METROPOLIS).
85. APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES
(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY
SALON)
86. THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN ENUGU METROPOLIS
87. THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA
(A CASE STUDY OF MAGNUM TRUST BANK PLC)
88. ND STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET
(A CASE STUDY OF FANTA LEMON OF COCA-COLA COMPANY IN ENUGU METROPOLIS)
89. PACKAGING AS A PROMO TOOL IN THE MARKETING OF BEAUTY CARE PRODUCTS.
(A CASE STUDY OF PETALS ENUGU)
90. THE ECONOMIC EFFECT OF UNEMPLOYMENT ON THE NIGERIA ECONOMY
(A CASE STUDY OF NDOKWA WEST L.G.A IN DELTA STATE).
91. MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU
METROPOLIS)
92. THE IMPACTS OF ADVERTISING ON THE MARKETING OF HOTEL SERVICES IN ENUGU
METROPOLIS (A CASE STUDY OF MAC-DAVOS HOTEL)
93. THE IMPACT OF EFFECTIVE MANAGEMENT OF RESOURCES IN SOLVING UNEMPLOYMENT
PROBLEM IN NIGERIA (A CASE STUDY OF OJI-RIVER LOCAL GOVERNMENT ENUGU)
94. MANAGEMENT OF SMALL SCALE INDUSTRIES IN ENUGU STATE PROBLEMS AND
PROSPECTS
(A CASE STUDY OF ENUGU SOUTH LOCAL GOVERNMENT AREA)
95. THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE
BREWERY INDUSTRY (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)
96. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO
DETERGENTS IN ENUGU
97. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON –
DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT).
98. SALES PROMOTION IS IMPORTANT TO NIGERIAN ECONOMY.( A CASE STUDY OF
COCA-COLA PLC.)
99. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN
ENUGU STATE
100. THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE
STUDY OF NBL)
101. MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY
(A CASE STUDY OF EMENIT NIGERIA PLC.)
102. THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS
(A CASE STUDY OF ROYAL ARK HOTEL
LIMITED)
103. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS
(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
104. IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY
(A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)
105. THE IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND
PASTRIES
IN A FAST FOOD INDUSTRY (A CASE STUDY OF CHRIS PASTRIES ENUGU)
106. AGRICULTURAL MARKETING IN ENUGU STATE: PROBLEMS & PROSPECTS (A
CASE STUDY OF MINISTRY OF AGRICULTURE ENUGU STATE)
107. LOCATIONAL
FACTORS THAT INFLUENCE BANKS IN THE MARKETING OF THEIR FINANCIAL SERVICES, WITH
PARTICULAR REFERENCE TO LAGOS AND ABA MARKETS.
108. THE IMPACT OF PRODUCT DISPLAY ON THE
MARKETING OF FAST FOOD AND PASTRIES
IN A FAST FOOD INDUSTRY (A CASE STUDY OF CHRIS PASTRIES ENUGU)
109. THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES
(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY) (ESUT)
110. THE EFECT OF COST CONTROL IN NIGERIA BREWERIES
(A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS)
111. MARKETING OF COMMUNICATION SERVICES
(A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)
112. THE PRACTICE OF CORPORATE
SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY
(A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)
113. THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN
NIGERIA
(A CASE STUDY OF IGBO-ETITI LOCAL GOVERNMENT AREA OF ENUGU STATE)
114.PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU
(A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY).
115. THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER
GOODS IN NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
116. THE APPLICATION OF PUBLIC RELATIONS STRATEGY IN BANKING SECTOR
(A CASE STUDY OF UBA BANK PLC)
117. CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA
(A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU)
118. PROMOTIONAL STRATEGY IN A SERVICE INDUSTRY (A CASE STUDY OF AFRIBANK
PLC ENUGU)
119. THE ROLE OF ADVERTISING IN MOTIVATING
CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS (A CASE STUDY OF
BOURNVITA OF CADBURY NIGERIA PLC)
120.THE IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF
CONSUMER PRODUCT IN ENUGU METROPOLIS
121. EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS
(A CASE STUDY OF ENUGU TELEVISION (E.T.V)
122. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY
(A CASE STUDY OF EMENITE COMPANY ENUGU)
123. THE ROLE OF SALES MANAGEMENT IN ACHIEVING PROFIT OBJECTIVES OF FIRMS
IN NIGERIA
(A CASE STUDY OF EMENITE LIMITED)
124. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL
PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EMENITY NIGERIA PLC)
125. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER
BEHAVIOUR
(A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT
CAMPAIGN)
126. MARKETING COURIER SERVICE IN
ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA)
127. THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE:
(A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA)
128. AGRICULTURAL MARKETING IN ENUGU STATE: PROBLEMS & PROSPECTS
(A CASE STUDY OF MINISTRY OF AGRICULTURE ENUGU STATE)
129. AN APPRAISAL OF SALES AND DISTRIBUTION MANAGEMENT IN EIF OIL PLC
130. AN EVALUATION OF THE LEADERSHIP STYLE AND ITS EFFECT ON THE EMPLOYEES
ATTITUDE
(A CASE STUDY OF NIKE RESORT HOTEL, ENUGU)
131. THE EFFECT OF ADVERTISING ON
CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE
STUDY OF GUINNESS MALTA AND AMSTEL MALTA)
132. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN PRODUCTS
(A CASE STUDY OF CHUBERY SHOES LTD
ONITSHA ANAMBRA STATE)
133. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA
(A CASE STUDY OF NNPC NIGERIA)
134. THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE FAST FOOD
INDUSTRY
(A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS)
135. IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY:
(A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU
136. APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING
SERVICES
(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY
SALON)
137. INFLUENCE OF STORES IMAGE ON CONSUMER PATRONAGE OF FAST FOOD OUTLETS
(A CASE STUDY OF APPETIZER COMPANY ENUGU)
138. MARKETING OF INDUSTRIAL PRODUCTS IN A COMPETITIVE MARKET ECONOMY
(A CASE STUDY OF BERGER PAINT P.C.C)
139. PACKAGING AS A PROMO TOOL IN THE MARKETING OF BEAUTY CARE PRODUCTS.
(A CASE STUDY OF PETALS ENUGU)
140. THE IMPACT OF EFFECTIVE MANAGEMENT OF RESOURCES IN SOLVING
UNEMPLOYMENT PROBLEM IN NIGERIA (A CASE STUDY OF OJI-RIVER LOCAL GOVERNMENT
ENUGU)
141. INCREASING CUSTOMERS PATRONAGE OF BANKING SERVICE IN ENUGU METROPOLIS
(A CASE STUDY OF UNITED BANK FOR AFRICA UBA)
142. PUBLIC RELATION AS AND
EFFECTIVE TOOLS FOR ACHIEVING CORPORATE GOALS.
(A CASE STUDY OF DELTA STATE RADIO
CORPORATION).
143. THE MARKETING PROBLEM OF HOTEL AND CATERING ESTABLISHMENT
(A CASE STUDY OF HOTEL CORDIAL ENUGU)
144. MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES
(A CASE STUDY OF BROAD BANK NIGERIA LIMITED)
145. THE EFFECTIVENESS OF THE
MARKETING INFORMATION SYSTEM IN THE TEXTILE INDUSTRY.
(A CASE STUDY OF TEXTILE MILL ONITSHA)
146. THE EFFECTIVENESS OF PUBLIC
RELATIONS PRACTICES IN THE OIL SECTOR
(A CASE STUDY OF AFRICAN PETROLEUM’S PLC0
147. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN
ENUGU STATE
148. THE ROLE OF SMALL –SCALE INDUSTRY IN THE ECONOMIC DEVELOPMENT OF
NIGERIA
(A CASE STUDY OF UNCLE JOE BAKERY LIMITED, ENUGU).
149. THE IMPACT PROMOTION ON THE MARKETING OF A NEW SERVICES IN ENUGU
METROPOLIS
(A CASE STUDY OF GLOBA –COM)
150. MANAGING THE CHANNEL SYSTEM IN PETROLEUM PRODUCT MARKETING IN ENUGU STATE
151. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS
(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
152. ADVERTISING AS A TOOL FOR INCREASING SALES
IN AN ORGANIZATION
(A CASE STUDY OF JOHN HOLT VENTURES LTD)
153. THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES
(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT),
ENUGU)
154.AGRICULTURAL MARKETING IN ENUGU STATE:
PROBLEMS & PROSPECTS (A CASE STUDY OF MINISTRY OF AGRICULTURE ENUGU
STATE)
155. MARKETING OF BANKING AND FINANCIAL SERVICE
(A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED)
156. MARKETING PROMOTION IN A DEPRESSED ECONOMY, PROBLEMS AND PROSPECTS
(A CASE STUDY OF CHOKIL LABORATORIES
ENUGU)
157. THE EFFECTS OF ADVERTIMENT
ON THE SALES OF A TOBACCO PRODUCTS.
(A CASE STUDY OF ST. MORITZ CIGERATES IN ENUGU)
158. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER
BEHAVIOUR
(A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT
CAMPAIGN)
159. USING MANAGEMENT INFORMATION SYSTEM TO IMPROVE CUSTOMER SERVICES IN
THE BANKING INDUSTRY (A CASE STUDY OF FIRST BANK PLC)
160. THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY
INDUSTRY
(A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)
161. THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN
NIGERIA
(A CASE STUDY OF IGBO-ETITI LOCAL GOVERNMENT AREA OF ENUGU STATE)
162. CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT
BRANDS OF MALT DRINKS, IN ENUGU URBAN.
163. THE ROLE OF ADVERTISING IN MOTIVATING
CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS (A CASE STUDY OF
BOURNVITA OF CADBURY NIGERIA PLC).
164. APPRAISAL OF STRATEGY IN THE MARKETING OF INDUSTRIAL PRODUCTS
(A CASE STUDY OF SUNRISE FLOUR MILL EMENE ENUGU)
165. APPRAISAL OF STRATEGY IN THE
MARKETING OF INDUSTRIAL PRODUCTS
(A CASE STUDY OF SUNRISE FLOUR MILL EMENE ENUGU)
166. MARKETING RESEARCH AS A TOOL
FOR PROFITABILITY IN THE SERVICE INDUSTRY A CASE STUDY OF AIICO INSURANCE
COMPANY OPERATIONS IN ENUGU METROPOLIS
167. THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER
GOODS IN NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
168. THE IMPACT OF ADVERTISING IN MOTIVATING BRAND PREFERENCE FOR COSMETICS
IN ENUGU METROPOLIS
169. THE APPLICATION OF PUBLIC RELATIONS STRATEGY IN BANKING SECTOR
(A CASE STUDY OF UBABANK PLC)
170. AN ANALYSIS OF PRODUCT MIX STRATEGIES OF
BREWERIES IN NIGERIA
(A CASE STUDY OF THE NIGERIA BREWERIES PLC ENUGU
)
171. CONSUMER PROTECTION IN NIGERIA (A CASE STUDY OF NAFDAC IN ENUGU STATE)
172. THE PROBLEMS OF MARKETING AGRICULTURAL PRODUCTS IN ABAKALIKI IN EBONYI
STATE
(A CASE STUDY OF EZILO)
173. THE ROLE OF ADVERTISING IN MOTIVATING
CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS (A CASE STUDY OF
BOURNVITA OF CADBURY NIGERIA PLC).
174. THE EFFECTIVENESS OF PUBLIC RELATIONS IN
SERVICE INDUSTRIES
(A CASE STUDY OF ENUGU STATE UNIVERSITY OF
SCIENCE AND TECHNOLOGY (ESUT), ENUGU)
175. THE IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF
CONSUMER PRODUCT IN ENUGU METROPOLIS
176. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY
(A CASE STUDY OF EMENITE COMPANY ENUGU)
177. THE ROLE OF SALES MANAGEMENT IN ACHIEVING PROFIT OBJECTIVES OF FIRMS
IN NIGERIA
(A CASE STUDY OF EMENITE LIMITED)
178. THE IMPACT OF MARKETING INFORMATION SYSTEM ON THE MARKETING OF
INSURANCE POLICIES
(A CASE STUDY OF NICON PLC ENUGU)
179. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER
BEHAVIOUR
(A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT
CAMPAIGN)
180. EFFECTIVE PRODUCT PLANNING AND DEVELOPMENT AS
STRATEGIES FOR ACHIEVING INCREASED MARKET SHARE
181. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES
(A CASE STUDY OF PARK-LANE HOSPITAL ENUGU)
182. AN EVALUATION OF NEW PRODUCT DEVELOPMENT STRATEGIES IN THE BANKING
INDUSTRY
(A CASE STUDY OF INTERCONTINENTAL BANK PLC ENUGU)
183 .MARKETING COURIER SERVICE IN ENUGU STATE
(A CASE STUDY OF TNT/IAS OF NIGERIA)
184. MARKETING TECHNICAL SALES PEOPLE FOR HIGHER PRODUCTIVITY
(A CASE STUDY OF EMENIT NIGERIA PLC)
185. THE ROLE OF PUBLICITY IN REGULATION THE MARKETING OF PETROLEUM
PRODUCTS IN THE SOUTH EAST OF NIGERIA
(A CASE STUDY OF PIPELINE AND PRODUCTS MARKETING COMPANY PPMC, ENUGU DEPOT
ENUGU)
186. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT
(A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE)
187. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE
188. EFFECTIVE MARKETING STRATEGIES FOR RENTAL ORGANIZATION.
(A CASE STUDY OF SABIO RENTALS IN PORT HARCOURT METROPLOIS)
189.BUSINESS MERGER AND ACQUISITION AS GROWTH AND SURVIVAL STRATEGIES IN A
DEPRESSED ECONOMY – AN IN-DEPTH STUDY OF SOME SELECTED NIGERIAN COMPANIES
190. THE ROLE OF CONSUMER PROTECTION COUNCIL IN THE PROTECTION OF CONSUMERS
RIGHTS IN NIGERIA
191. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU
STATE
192. AN APPRAISAL OF SALES AND DISTRIBUTION MANAGEMENT IN EIF OIL PLC
193. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET.
(A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIE)
194. PROBLEMS AND PROSPECTS OF CONSUMER PROTECTION AGENCIES IN NIGERIA (A
CASE STUDY OF NATIONAL AGENCY OF FOOD AND DRUGS ADMINISTRATION AND CONTROL
(NAFDAC) IN ENUGU STATE
195. THE EFFECT OF PERSONNEL SELLING ON THE SALES OF ISOL GERMICIDE IN
ENUGU URBAN
PRODUCED AND MARKETED BY HARDIS AND DROMEDAS LTD ENUGU
196. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES
(A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR)
197. AN EVALUATION OF CUSTOMER RELATIONSHIP MARKETING IN THE MASS TRANSIT
INDUSTRY IN NIGERIA (A CASE STUDY OF ABC TRANSPORT PLC, ENUGU)
198. SALES MANAGEMENT AND ACCOMPLISHMENT OF PROFIT OBJECTIVE OF FIRMS IN
ENUGU, ENUGU STATE
199. THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING
ORGANIZATION: A CASE STUDY OF ANAMMCO IN ENUGU.
200. MARKETING OF COSMETICS PRODUCTS IN ENUGU STATE
(A CASE STUDY OF CHOKI LABORATORIES NIG. LTD)
201. THE EFFECTS OF
ADVERTIMENT ON THE SALES
OF A TOBACCO
PRODUCTS.
(A CASE STUDY OF ST MORITZ CIGERATES
IN ENUGU)
202. THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN ENUGU METROPOLIS
203. THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT IN ENUGU STATE
(A CASE STUDY OF ENUGU STATE TOURISM BOARD, ENUGU)
204. IMPROVING THE EFFICIENCY OF THE NIGERIAN COMMUNITY BANKS THROUGH THE
APPLICATION OF THE MARKETING CONCEPT (A CASE STUDY OF NDIAFIA MICRO FINANCE
BANK OGBETE ENUGU)
205. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE INDUSTRIES IN
NIGERIA
(A CASE STUDY OF WILSON GROUP OF COMPANIES NSUKKA)
206. THE ROLE OF NATIONAL AGENCY FOR FOOD AND DRUG ADMINISTRATION AND
CONTROL (NAFDAC) IN CONSUMER PROTECTION IN NIGERIA
(A CASE STUDY OF SOME SELECTED PURE WATER BOTTLING FIRMS IN ENUGU)
207. THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION
OBJECTIVE
(A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)
208. MARKETING OF INDUSTRIAL PRODUCTS IN A COMPETITIVE MARKET ECONOMY
(A CASE STUDY OF BERGER PAINT P.C.C)
209. THE EFFECTIVENESS OF MARKETING COMMUNICATION MIX IN CREATING AWARENESS
OF A BRAND
(A CASE STUDY OF UNILEVER NIGERIA PLC)
210. THE INFLUENCE OF TELEVISION ADVERTING ON
CONSUMER’S DEMAND FOR SOFT DRINK.
(A CASE STUDY OF SEVEN-UP BOTTLING COMPANY IN
ENUGU METROPOLIS)
211. MARKETING OF COMPUTER SERVICE (A CASE STUDY OF JOEL VENTURES, ENUGU)
212. THE EFFECT OF LABELLING ON HIS SALES OF PRONTO BEVERAGE IN ENUGU
METROPOLIS.
213. MARKETING OF HOTEL SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF
MODOTELS LIMITED)
214. THE MARKETING PROBLEM OF HOTEL AND CATERING ESTABLISHMENT
(A CASE STUDY OF HOTEL CORDIAL ENUGU)
215. EMPLOYEE RELATIONS PRACTICE IN THE AVIATION INDUSTRIES IN NIGERIA. (A
CASE STUDY OF THE FEDERAL AIRPORTS AUTHORITY OF NIGERIA - FAAN ENUGU AIRPORT)
216. PROMOTIONAL STRATEGIES FOR THE SUPERMARKETS IN ENUGU
(A CASE STUDY OF HERITAGE SUPERMARKET)
217. MARKETING CONCEPT, ITS
APPLICATION BY FINANCIAL SERVICE INDUSTRIES
(A CASE STUDY OF BROAD BANK NIGERIA LIMITED)
218. THE EFFECTIVENESS OF HE MARKETING INFORMATION SYSTEM IN THE TEXTILE
INDUSTRY.
(A CASE STUDY OF TEXTILE MILL ONITSHA)
219. THE EFFECTIVENESS OF PUBLIC RELATIONS IN THE OIL SECTOR
(A CASE STUDY OF AFRICAN PETROLEUM PLC IN ENUGU METROPOLIS)
220. PROBLEMS AND PROSPECTS OF MAREKTING ELECTRICITY SERVICES IN ENUGU
STATE
(A CASE STUDY OF NEPA HEADQUARTERS ENUGU)
221. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA
(A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU)
222. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS
(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
223. THE EFFECTIVENESS OF PUBLIC
RELATIONS IN THE OIL SECTOR
(A CASE STUDY OF AFRICAN PETROLEUM PLC IN ENUGU METROPOLIS)
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