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DETERMINANTS
OF UNIVERSITY STUDENTS RESPONSE TO SAFETY INSTRUCTIONS ON HOUSEHOLD PRODUCTS
Abstract
This study
was carried out to find the determinants of University Students? response to Safety
Instructions on Household (pesticide) Products in Nassarawa and Benue States.
Specifically, it sought to find out the determinants of students response to
safety instructions, media for receipt and recognition of safety
instruction/messages, students? message reading and comprehension, students?
message storage and recollection and students? risk perception of safety
instructions. Five research questions and hypotheses guided the study.
Descriptive survey research design was used and 72 item statement questionnaire
and checklist were used for data collection. The questionnaire and checklist
were face validated by three experienced University lecturers. The reliability
of the instrument was determined using Cronbach-Alpha reliability formula on
the responses of 100 undergraduate students randomly selected from Abia State
university, Uturu and it yielded a reliability coefficient of 0.98. The
population for the study was 54,960 undergraduate students of the four
government owned universities in NASSARAWA and BENUE States. Proportionate
stratified random sampling was used to select 2,748 respondents representing
five percent of the population based on university, faculty, department and
programme. Out of 2,748 copies of the questionnaire and checklist administered
2,693 were returned and analysed.. The data collected were analyzed using
statistical mean and standard deviation to answer the research questions while
the checklist was analysed using frequency and percentage. The null hypotheses
were tested using z-test. Based on the analyses of data collected, it was found
that obviousness of the injury, belief in the controllability, irreversibility
and immediacy of effect and the specification of the desired response were
determinants of students response to safety instructions, students? media for
receipt and recognition of safety instructions were determined by direct
notification, print media, broadcast media and outdoor media etc; Students
reading and comprehension of safety instructions were determined by the use of
attractive colours, signal words, layout and length of message and students
storage and recollection of safety instructions for response were determined by
memory limitation, high recall decay rates limited attention span and
familiarity with specific instructions. There is significant difference in the
mean response of male and female students based on the z-test analyses. Based
on the z approximation; the significance difference is in favour of male
university students. It was recommended that direct notification and
broadcasting should be most appropriate when presenting instructions/adverts on
household products already in circulation, advertisers should consider their
audience and their characteristics before choosing media and method of presentation,
safety instructions should be brief and explicit and the required action
clearly stated. The researcher concluded that students? response to safety
instructions on household (pesticide) products were determined by many factor.
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